What It Means To Put The "Pop" in PopFelix

It's a question we get often. If Felix is the artist behind the jerseys, shoes, hats, flags, and more, what is "Pop"?

In short, Pop is many things. It is a design style, it's an objective, it's subject matter, it's an acronym that defines our production methods.

Firstly, Pop is the name Felix gave to his own art style which involves using the design principles of deep contrast to create an impact or pop!

That means using bright colors along with black and white while contrasting fonts, themes, graphics, etc. Without contrast, there is no real impact or yes, pop.

And that is the objective aspect of Pop. Any design deemed lacking or not up to the high standards of Pop are discarded or redone. Over 300 rejected designs to date because they lacked sufficient Pop.

Pop is also subject matter for new designs and products. A student of history, Felix seeks subjects, themes, events and figures that loosely can be viewed as ever expanding 'pop culture'. 

Felix then tries to reimagine it into something unique, exclusive and new.

Finally, yet perhaps most importantly, Pop is also an acronym - as in Protect Our Planet.

That type of Pop dictates our production - recycled materials, on-demand manufacturing, sublimation printing. Result is zero waste, eco-friendly products from recycled materials. All of our jerseys, for example, are made with recycled fabrics.

So as we said before, Pop is multiple things, with variant definitions - all of which help to dictate the identity, the path of the whole PopFelix experience.

So go ahead and give your own life some 'pop'. It's how we stay unique.